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Digital payments have made spending invisible. We tap, swipe, and subscribe without ever feeling the impact. Traditional budgeting apps try to solve this with spreadsheets and charts — but a spreadsheet you have to open is a spreadsheet you'll ignore. CoinHUD takes a different approach. It borrows from the psychology of gaming to make your financial state feel tangible and ever-present.
CoinHUD lives in your menu bar like a game HUD — a constant, glanceable readout of where you stand. No app to open, no login ritual. Just your money, visible, the way a health bar is always visible in a game.
CoinHUD is a solo project from concept to App Store. I identified the problem, researched the behavioral psychology behind it, designed the UI in Figma, built it in SwiftUI, and designed the landing page and marketing assets.
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