321 Surprise Glamping — Web Design

// The Brief

Client

321 Surprise Glamping — a boutique retreat on Providencia Island, Colombia, hosted by Winston & Shani

Challenge

A stunning property with almost no web presence, and a name that could read as gimmicky if handled carelessly

Goal

A site as memorable as the stay — turning "321 Surprise" from a liability into a signature

Scope

Brand direction + full website, delivered through Launchpad

// The Challenge

Make the name a feature, not a liability.

321 Surprise sits on the "Sea of Seven Colors" — one of the most beautiful spots in the Caribbean — with a 9.8 guest rating and a deeply personal, host-led experience rooted in Raizal island culture. Almost none of that came across online.

The name was the tricky part. "321 Surprise" could easily feel cheap. The goal was to lean into it with enough craft that it felt considered — a countdown to something special rather than a novelty.

// The Approach

Playful, but crafted.

The design had to hold two things at once — the seriousness of a premium stay and the warmth of a place run by people who genuinely love hosting.

Turned "3, 2, 1" into a design language

Rather than hiding the name, I made the countdown a motif that reveals itself as you scroll — anticipation built into the structure of the page, paying off in the "your surprise is waiting" moment at the end.

Let the location do the talking

A full-bleed parallax hero moves in layers — foreground, mid, background — giving the Sea of Seven Colors real depth, paired with a modern serif that keeps things refined rather than touristy.

Told the story only they could tell

Custom sections for the fruit garden guests can explore and the journey to the island turned unique details into selling points — the things that make 321 feel like a place, not a listing.

// The Result

A site as memorable as the stay.

321 went from near-invisible online to a presence that matches the quality of the experience — handcrafted, warm, and distinctly theirs. It's also the first flagship case study for Launchpad: proof that an AI-accelerated build can still feel completely bespoke.

// My impact

9.8

Guest Rating

4 day

Delivery Time

98

PageSpeed Score

100%

Custom Design

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