Gamma 4
Brand and website for a Web3 game, with hand-drawn animation and AI-generated environments built on the game's own art.
Most crypto games look like trading apps.
GameFi has a credibility problem. Most projects lead with tokenomics and roadmaps, and their sites look like financial products with a game skin.
Gamma 4 wanted to look like a game studio first.
The Approach
Make it feel hand-made.
The work covered everything a player sees before they play.
An identity that starts with the game
Bold type, a confident colour system and key-art treatment signal quality before anyone reads a word.
Drawn and animated by hand
The fiery CTA animation and the character animations were all drawn and animated by hand.
More world from the same art
I used generative AI to extend the game's existing art into new environments and assets, so the site had more world to show without breaking the style.
The Result
A Web3 brand that looks like a game.
Gamma 4 got a full identity system and a site I designed and built, delivered in six weeks and scoring 94 on PageSpeed.
- PageSpeed score
- 94
- Delivery
- 6 weeks
Let's build something.
Launching a product, need a new site, or hiring? Tell me what you're working on.