ReturnBear
Brand expansion, website redesign and custom 3D for a returns platform, built on one idea: the bear keeps working while you sleep.
(opens in a new tab)Returns logistics is hard to make memorable.
ReturnBear handles cross-border and local returns for e-commerce brands, end to end. When it's done well, clients barely notice it, which makes it hard to show on a website.
The brand had a bear in its logo. ReturnBear hired me to turn that bear into a story, and to expand the brand into something the whole company could use, on the site and beyond it.
The Approach
The bear works the night shift.
ReturnBear keeps working while its clients sleep. That one idea set the mood for everything.
A night-time world
The brand lives at night. A night-time look carries across the whole site, so every page shares one clear mood.
A more cohesive site
I redesigned the website to pull it together and introduced new design elements, which gave the brand a much bigger library of assets to work with.
Custom 3D, used everywhere
I modelled and rendered custom 3D visuals in Blender. ReturnBear used them on the website, in marketing collateral and on social.
The Result
A logo mascot became a brand world.
ReturnBear went from a bear in a logo to a brand with its own story, mood and 3D library. The site is live and still carries this work.
Let's build something.
Launching a product, need a new site, or hiring? Tell me what you're working on.