PackagingBrand3D

The Evolved Co.

Brand refresh and packaging for Perform H2O and Perform Gummys, from first concept to print, plus the 3D product imagery that sells them.

See it on Amazon

Client: The Evolved Co., a wellness brand, and its Perform H2O and Perform Gummys product lines
Challenge: New products that had to look premium on a shelf and in every ad
Goal: Packaging and imagery that read as one product, wherever they appear
Scope: Brand refresh, packaging design to print, in-store display stands, 3D product renders, AI-assisted compositing

The same bottle has to sell on a shelf and on a screen.

A drink lives in two places: in someone's hand in a shop, and in the images that sell it online. Brands usually hire those out separately, and the two rarely match.

The Evolved Co. needed both to feel like one premium product, and the brand behind it needed updating first.

The Approach

Design the pack, then build it in 3D.

I did the brand, the packaging and the imagery, so all three were designed together.

Packaging from concept to print
I refreshed the brand's design language, then concepted and designed the packaging through to final print: the Perform H2O bottle, the Perform Gummys jar and the in-store display stands.
Hero shots in full 3D
The abstract solo bottle shots are fully 3D renders, so the hero images match the real product exactly.
AI scenes with real lighting
For lifestyle shots, I generated HDRI environments with AI, matched their lighting in 3D and composited the rendered bottle into each scene. At the time, image models couldn't place a real product into a generated scene accurately, so this was the most reliable way to keep the bottle true to life.

The Result

Now on sale worldwide.

The Perform H2O bottle I designed sells worldwide on Amazon, and the renders gave the brand a consistent set of product images for its store and marketing.